Various products, services and web sites that we run at the South West Grid for Learning contain a wealth of information which is difficult to target with succinct URLs. As I saw an increasing number of our users using URL shortening/redirection services to point to our resources, I created GoToOurPlace.com; a URL redirection service tailored to the education community. GoToOurPlace.com offers a safer alternative to the likes of tinyurl.com and bit.ly by incorporating URL and keyword filtering (to block inappropriate content), and educationally focussed domains. The service shortens a give URL in the steps: